The company has revealed five key china consumer trends it believes will impact on the market and by their definition, it is set to create a. The future consumer trends in personal care in southeast asia. Mintels team of expert trends analysts have identified and analysed six new trends set to impact consumer markets across south, southeast asia and australasia in the coming year and beyond. Regional trends open interactive popup the asean desk of our global economics intelligence service which tracks and reports key macroeconomic indicators for major southeast asian economies. This e book aims to provide an overview of the main consumer trends in the region and address some of the challenges that fast moving consumer goods fmcg market players face as they attempt to expand their presence in these five emerging markets. There are loads of great books to choose from which is why weve decided to break up our list by country. Trends in southeast asia the trends in southeast asia series serves as indepth analysis of contemporary geopolitical and socioeconomic forces in the region.
Euromonitor international identifies the most impactful trends driving consumer behaviors, values and habits each year. Yet similar digital behavior and trends are apparent in most of southeast asia. For more than a decade, southeast asia has been a growth market for consumer packagedgoods cpg manufacturers. All those trends are also discussed on the upcoming future of digital banking. Global mobile consumer survey southeast asia edition. After an overview of current concepts of modernity, the following chapters introduce issues of education, citizenship and ethnicity, religion, the emergence of the middle class, and mass consumption in southeast asia. In a move to create awareness and share insights within the ecommerce ecosystem in southeast asia, shopping search engine priceza has recently published a report on consumer behaviour and popular categories in ecommerce the report was created based on the. Marketing and consumer behavior in east and southeast asia.
In essence the chapters present a mini textbook on the environmental consumer behaviour and, marketing situation in. Major trends affecting families east and southeast asia. This article is based on the findings from asia demand watch. In this book, sherman cochran reconsiders the nature and role of consumer. Enjoyable and good books of south east asia 260 books. It is driving economic growth, stimulating demand for services, and creating big concentrations of middleclass and affluent consumers with common tastes and interests. Enjoyable and good books of south east asia this list contains fiction written by south east asian authors, about south east asia or that take place in south east asia. Industry impact of consumer trends in emerging asian markets. Female and male mean age at marriage 199197, and gdp per capita in 1997 as percentage of japans.
From this years top 10 global consumer trends edition, half of them related to home and technology space. Countries in the emerging markets of southeast asia, comprising of the philippines, myanmar, thailand and vietnam, continue to be on the radar of companies looking for expansion thanks to its large populations of young and optimistic consumers with increasing spending capacity and willingness to spend. Between now and 2030, there will be nearly 20 million more people aged 60 and over in the region. This text provides a direct and uptodate description of the late1990s situation and trends in asia. Consumer demand is a key driver of growth in southeast asia, but demand trends are diverging. Modernization trends in southeast asia new books in politics.
Population and economies in southeast asia country population as of 2017. Asia pacific conference which will take place in singapore on march 21 and 22, 2017. The south east asia market and consumption trends presentation by khean hooi goh at 10th world bulk wine exhibition 2627 november, amsterdam 1. This statistic shows the inflation rates in southeast asia from 2016 to 2018 with forecasts until 2020, by country. Consumer goods sector in southeast asia show growth. Countries in the emerging markets of southeast asia, comprising of the philippines, myanmar, thailand and vietnam, continue to be on the radar of companies looking for expansion thanks to its large populations of young and optimistic consumers with increasing spending capacity and willingness to. Consumer trends and expansion of retail markets in growing asean economies nori kawazu. While sustainable growth opportunities are becoming harder and harder to spot around the world, southeast asia is gaining momentum and. This presentation takes a deep dive into the local drivers for each market and highlights the key commonalities and differences between the countries to help you seize untapped opportunities in southeast asia. Southeast asia is one of the worlds fastestgrowing marketsand one of the least well known. Regular readers will know that trends emerge as innovators address the basic needs and wants of consumers in novel ways. There is no typical asean consumer, but some broad trends have emerged. The latest trends also indicate that southeast asia will continue to enjoy doubledigital growth in ecommerce spend well into the next decade, fuelled by increasing numbers of internet users, greater familiarity with online shopping, and improved consumer spending power.
Click here to download the free report and learn about top 10 consumer trends in emerging asia. How the digital revolution is integrating southeast asias. The sustained rise in consumer demand in the region is, of course, good for businessbut it also brings new challenges for cpg companies. However, while chinas story is continually staggering in its scale, the chinese economic powerhouse is only a part of a much wider story in asia. Asia s consumer market is and will continue to be driven by preferences of the rising middle class, particularly the growing influential younger consumers millennials in the region. Arguably one of the most diverse consumer markets with different races, languages and religions. In japan, flea market mobile application mercari has seen. During the piracy boom of the early to mid2000s, the issue of piracy in southeast asia received substantial academic attention. Consumer trends and expansion of retail markets in growing. Southeast asia perspective on the top 10 global consumer trends. New product offerings and services show that southeast asia is instep with some of the worlds latest trends, and is a space for businesses to watch.
These books about southeast asia are bound to scratch that travel itch if youre currently stuck at home longing for that adventure. Our trends dont cover the big economic, social and technological trends shaping asia in 2016. New technology, expanded internet access and increased mobile device ownership, are just some of the trends having a marked impact on the way commerce is being conducted. The series is written for policymakers, diplomats, scholars and students of the region with emphasis on empirical and observable trends, and less on theorybuilding or historical accounts of events. The regions consumer landscape is evolving at a quick pace across industries amidst rising disposable income and increasing consumer demand. Consumers are not of one mind in southeast asia ima asia. Media interviews with matthew crabbe, regional trends director, asia pacific, are available on request from the mintel press office. Inside retail asia social stress, traditional chinese philosophy, selfexpression and ai are set to merge and mould the consumer market in china next year, according to research house mintel. Heres everything you should know about alternative lending in asia. Urbanization is transforming southeast asia s consumer economy in several fundamental ways. Southeast asia background series cambridge university press. The conference will feature clevel executives at dbs bank, yoma bank and evergrowing bank who will discuss the hottest fintech trends and innovations. This book discusses and identifies the modernizing trends, which have changed southeast asian countries in varying ways.
Iseas publishing works with many other academic and trade publishers and distributors to disseminate important research and analyses from and about southeast asia to the rest of the world. Five key china consumer trends in 2018 inside retail asia. Our team of expert trends analysts have identified and analysed six new trends set to impact consumer markets across asia and australasia. Digital finance and banking trends for 2017 in asia. This statistic shows the market size of the fast moving consumer goods market in asia in 2016, by region.
This book combines multidisciplinary ethnographic and theoretical approaches to examine piracy in southeast asia and the regional and international responses to this threat. When it comes to economic growth in asia, the focus often falls on china. Five growing health and wellness market trends in asia. Four out of five countries in southeast asia showed a 3 per cent growth in sales of technical consumer goods in 2019, a study by analytics firm gfk global showed, in sharp contrast to other. The pressure will be on them to guide asia s development in a way that is equitable and designed to solve a host of social and economic problems. Ii consumer trends in five major countries iii growth potential of retail markets in southeast asia and points to note for market entry given that japans domestic market is shrinking, japanese companies. Southeast asia s food and drink market will be dominated by four trends this year, according to mintel. Asia pacific is a growth engine of the global travel industry, and while much attention has been focused on the more populous china and india, southeast asia is emerging as a key area of focus for suppliers, otas, investors and startups. Discover consumers in southeast asias emerging markets.
The future of southeast asia s mobile wallets in partnership with china has long been a leader in the mobile economy, with strong fintech firms enabling almost ubiquitous cashless payments. South, southeast asia and australasia consumer trends 2019. With over a decade of experience in publishing, seo, digital marketing, organic trade and health journalism, she is a wellness industry veteran with a keen eye for. While southeast asia s workingage population will continue to rise faster than the global average, contributing nearly 70% of consumption growth in the region, elderly consumers are a group to watch. From consumer trends and lifestyle to purchasing behaviours, or channel of distributions, this presentation will reveal the consumers. How consumergoods companies can win in southeast asia. The 5 trends featured here are important, but they represent just a small fraction of the consumer landscape. We highlighted 3 trends that have reshaped consumer behavior in asia in 2016 and beyond. Brunei, cambodia, east timor, indonesia, laos, malaysia, myanmar formerly known as burma, philippines, singapore, thailand. Its neighbors in east and southeast asiasouth korea, china, malaysia, and. Find out the ecommerce differences across six southeast asian countries. Our analysts share their insights on key trends which will be shaping the home and technology landscape in southeast asia in 2020. The bulk of that growth will come from the developing markets of china, india and throughout southeast asia and it will give rise to a host of new decisions for businesses, governments and ngos.
Trends in southeast asia iseasyusof ishak institute. Top asian consumer trends of 2016 freshtrax by btrax. The payments landscape in southeast asia has undergone tremendous change in the past 10 years. With a growing economy and a burgeoning middle class, the region is home to a growing population of young, techsavvy consumers, eager to travel. Global mobile consumer survey southeast asia edition 5 further, faster more is more southeast asia consumers are generally satisfied with the internet speeds on their mobile phones, but want greater. Final report main family trends in east and southeast asia quah page 4 graph 1. Despite the fact that each country has its own unique culture and consumer behavior patterns, being in the same geographical region, countries in southeast asia do share some major similarities. Sonalie figueiras is the founder and editorinchief of green queen, hong kongs largest health and wellness media platform and the founder and ceo of ekowarehouse the global sourcing platform for certified organic products. Trends in southeast asia cambridge university press. Recent scholarship, however, has shifted the focus to somali piracy and the resurgence of. Southeast asia perspective on the top 10 global consumer. In essence the chapters present a minitextbook on the environmental consumer behaviour and, marketing situation in each country in asia.
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